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Repositorio de la Red Internacional de Investigadores en Competitividad

INNOVACIÓN Y TECNOLOGÍA

Vol. 10 (2016): La competitividad y nuevos escenarios: 978-607-96203-0-5

Innovation through digitalization of chemical industry

Submitted
December 13, 2016
Published
2018-02-26

Abstract

La digitalización es un modelo de negocio emergente que incluye la extensión y soporte de los canales electrónicos, el contenido y las transacciones. Las empresas están adoptando esta estrategia para transformar sus negocios, e impulsar la innovación y equilibrar las capacidades electrónicas con las prácticas comerciales tradicionales. Este estudio abarca algunos temas importantes: la innovación y sus diversos componentes, cómo la digitalización forma parte de la industria química, ¿cómo la digitalización representa una oportunidad importante para el desarrollo de nuevos productos, elementos del programa de marketing digital, y cómo debe ser organizado el marketing digital en las grandes empresas químicas. El estudio muestra que las grandes empresas químicas están adoptando la digitalización a muy alta velocidad. La atracción de los consumidores, el impulso tecnológico y el beneficio económico ha llevado a las compañías químicas más grandes a adaptar la digitalización en las partes principales del negocio.

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