Ir al menú de navegación principal Ir al contenido principal Ir al pie de página del sitio

VENTAJA COMPETITIVA Y DESARROLLO ECONÓMICO

Vol. 8 Núm. 1 (2014): Innovación y competitividad. Impulsores del desarrollo. ISBN: 978-607-96203-0-3

Type of innovation and customer knowledge management, in Mexico

Enviado
noviembre 30, 2016
Publicado
2018-01-05

Resumen

The Type of Innovation as an Innovation Process component, increases the competitive advantage of the firms. The Customer Knowledge Management, influences the Firm´s Process Innovation, based on the sense of information:  for, from and about the customers, that increase the market opportunities. Hence, the aim of this paper is to determine the model and the most significant indicators from the Type of Innovation related with Customer Knowledge Management.  We questioned 200 CEOs from the Software Developer Sector in Guadalajara City, México and by Using of the Inferential Statistics, we found only 2 relevant indicators from 7, situation that might be improved to rise new competitive advantages.

Citas

  1. Afuah, A. (1997). La Dinámica de la Innovación Organizacional. El Nuevo Concepto para Lograr Ventajas Competitivas y Rentabilidad. México: Oxford University Press.
  2. Baker, M. y Hart, S. (2007). Product Strategy and Management. USA: Pearson.
  3. Bermúdez-García, J. (2010). Cómo Medir la Innovación en las Organizaciones. España:Escuela de Postgrado de la UPC; Cuadernos de Investigación EPG.
  4. Bonel, J. I., Bonel, F. J. y Fontaneda, I. (2003). Aplicación del nuevo modelo estratégico de Creación de valor al análisis del éxito Empresarial del e-business. Proceedings V Congreso de Ingeniería de Organización. España: 11.
  5. Canibano, L., García-Ayuso, L., Sánchez, P. & Olea, M. (9-11, Jun,1999). Measuring Intangibles to Undersatand and Improve Innovation Management.Preliminary Results. Paper presentado en la OECD International Symposium. Measuring and Reporting Intellectual Capital: Experience, Issues, and Prospects. 9-11 June, 1999. Amsterdam: OECD.
  6. Chaudhuri, A. (2006). Emotion and Reason in Consumer Behavior. Burlington, MA. USA: Butterworth-Heinemann (is an imprint of Elsevier).
  7. Chesbrough, H. W., Vanhaverbeke, W. & West, J. (2006). Open Innovation. Researching a New Paradigm. Oxford: Oxford University Press.
  8. Desouza, K., Awazu, Y., Jha, S., Dombrowski, C., Papagari, S., Baloh, P. (3-Mar- 2007). Customer-Driven Innovation, de http://faculty.mu.edu.sa/public/uploads/1357394142.956332024697.pdf Accesado el 3 Mar 2014
  9. DRAE 2014. Diccionario de la Real Academia del a Lengua Española de http://www.rae.es/. Accesado el 2- Feb-2014.
  10. Dussauge, P. H. & Ramantsoa, B. (1992). Strategíc Technology Management. Chichester: John Wiley.
  11. Gale, B. & Wood, C. R. (1994). Managing Customer Value.Creating Quality and Service That Customer can see. New York: Free Press.
  12. Garcia-Murillo, M. & Annabi, H. (2002). Customer Knowledge Management. Journal of the Operational Research Society, 53(8): 875-884.
  13. Gebert, H., Geib, M., Kolbe, L. & Riempp, G. (2013). Towards Customer Knowledge Management: Integrating Customer Relationship Management and Knowledge Management Concepts. Institute of Information Management. University of St. Gallen.St. Gallen, Switzerland, de: file:///C:/Users/jmt/Desktop/Towards_customer_knowledge_management.pdf Accesado el 3-Mar2014
  14. Gibbert, M. L. & Probst, G. (2002). Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value. European Management Journal, 20(5): 459 - 469.
  15. Gloet, M. & Samson, D. (2013). Knowledge Management to Support Systematic Innovation Capability. Proceedings 46th Hawaii International Conference on System Sciences 2013. International Conference on System Sciences.Hawaii, USA: 3685-3694
  16. Hill, C. W. y Jones, G. R. (2011). Administración Estratégica un Enfoque Integral. (9a. ed.). México: CENGAGE Learning.
  17. Hinton, P., Brownlow, C., McMurray, I. & Cozens, B. (2004). SPSS Explained. New,Tork, USA: Routledge Taylor & Francis Group.
  18. Howells, J. (2000). The Nature of Innovation in Services. October, 2013, OCDE Innovation and productivity in Services Workshop, Australia.
  19. INEGI. (2014). Portal Web INEGI de Subportal Ciencia y Tecnología;Innovación, Investigación y uso de TICs (Sector Privado); Establecimientos Grandes, de http://www.inegi.org.mx/Sistemas/temasV2/Default.aspx?s=est&c=190. Accesado el 6- Ene-2014.
  20. INSEAD . (2013). The Global Innovation Index 2013.The Local Dynamics of Innovation. Geneve: INSEAD.
  21. Kausch, C., Gassmanna, O. & Enkel, E. (2012). Integrating Customer Knowledge in the Early Innovation Phase, de http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.380.2564&rep=rep1&type=pdf Accesado 4-Jul-2014.
  22. Laudon, K. & Laudon, J. (2012). Management Information Systems. Managing the Digital Firm. USA: Prentice Hall.
  23. Lev, B. (2001). Intangibles: Management, Measurments and Reports. Washington,D.C.: Brookings Institution Press.
  24. McKinsey. (2008). McKinsey Global Survey Results: Assessing Innovation Metrics, de http://innovbfa.viabloga.com/files/McKinseyQuaterly___assessing_innovation_metrics___oct_208 8.pdf. Accesado 3-Ene-2014.
  25. Mejía-Trejo, J. & Sánchez-Gutiérrez, J. (2013a). Patente nº MX/a/2013/011807. México.
  26. Mejía-Trejo, J., Sánchez-Gutiérrez, J. & Ortiz-Barrera, M. (2013b). Leadership and Value Creation on Innovation: The Case of Software Developer Sector in Guadalajara, de http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2390787 . Accesado 3-Mar-2014.
  27. Mejía-Trejo, J. (2014). Mercadotecnia e Innovación en el Desarrollo de Nuevos Productos y Servicios, de http://www.amazon.com.mx/MERCADOTECNIA-INNOVACI%C3%93NDESARROLLO-PRODUCTOS-SERVICIOS-ebook/dp/B00INE3RMI/ref=sr_1_2?s=digitaltext&ie=UTF8&qid=1405055350&sr=1-2&keywords=MEJIA+TREJO. Accesado 30-Ene-2014.
  28. Nambisan, S. (2002). Designing Virtual Customer Environments for New Product Development: Toward a Theory. Academy of Management Review, 27(3): 392-413.
  29. Nicolai, J., Keld, L., & Pedersen, T. (2011). Linking Customer Interaction and Innovation:The Mediating Role of New Organizational Practices. Organization Science, 22(4): 980-999.
  30. OECD. (2003). Knowlegde Management. Measuring Knowledge Management in the Business Sector. Paris: Organisation for Economic Co-operation and Development. (OECD).
  31. OECD. (2005). Guidelines for Collecting and Interpreting Innovation Data. París: Organisation for Economic Co-operation and Development. (OECD).
  32. Osterwalder, A. & Pygneur, Y. (2010). Business Model Generation. Hoboken, New Jersey, USA: John Wiley & Sons, Inc.
  33. Porter, M. E. (2005). Ventaja Competitiva. Creación y Sostenimiento de un Desempeño Superior. México: Compañía Editorial Continental, S. A.
  34. Popadiuk, S. & Wei-Choo, C. (2006). Innovation and knowledge creation:How are these concepts related?. International Journal of Information Management, (26): 302-312.
  35. Rogers, E. (1983). Diffusion of Innovations, de http://www.valuebasedmanagement.net/methods_rogers_innovation_adoption_curve.html. Accesado 20-Ene-2014.
  36. Rothwell, R. (1994). Towards the fifth generation innovation pocess. International Marketing Review, 11(1): 7-31.
  37. Shipp, S. S. (2008). Measuring Innovation and Intangibles: A Business Perspective. IDA Document D-3704. USA: Institute for Defense Analyses Science & Technology Policy Institute.
  38. Smith, L. & Leydesdorff, L. (2010). The Triple Helix in the context of global change: dynamics and challenges, de http://www.leydesdorff.net/th11/th11.pdf . Accesado 20-Feb-2014.
  39. White, M., & Bruton, G. (2011). The Management of Technology and Innovation. Mason,OH: Outh-Western CENGAGE Learning.
  40. WEF. (2014). The Global Competitiveness Report 2013-2014. Geneve: World Economic Forum.(WEF).

Artículos más leídos del mismo autor/a

> >>