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Vol. 12 (2018): La competitividad como detonante para la mejora social ISBN 978-607-96203-0-7

Influencia de un Entorno Impredecible en el Proceso de Implantar un Cambio Organizacional en Empresas del Sector Comercio del AMG

July 6, 2018


Esta investigación analiza el efecto de un entorno impredecible y la toma de riesgos, en un procedimiento de cambio de cultura organizacional. La Incertidumbre es uno de los factores que más influye en los procesos de cambio en las organizaciones. Este estudio se enfoca en conocer qué factores influyen en la implementación de un cambio en organizaciones comerciales del Área Metropolitana de Guadalajara (AMG). El resultado de este estudio pretende ser útil para entender mejor un procedimiento de cambio de cultura organizacional. Por lo que, se administró un cuestionario a un total de 78 individuos, que trabajan en 78: mediana (31), pequeña (28) y micro (19) firmas del sector comercial; situadas en el AMG, que tuvieron un cambio organizacional.


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