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COMPETITIVIDAD GLOBAL

Vol. 14 (2020): Ecosistema de datos y la competitividad ISBN 978-607-96203-0-9

Estrategias De Marketing Digital En Las PYMES Como Nuevo Paradigma De Los Negocios Después Del COVID-19

Submitted
May 20, 2021
Published
2021-06-17

Abstract

La pandemia que vive el mundo con el virus del COVID-19 ha obligado a las organizaciones a implementar estrategias de permanencia y consolidación si es que pretenden continuar en el mercado. Por lo tanto, toma relevancia las estrategias de marketing, particularmente el marketing digital, ya que la pandemia obliga a las empresas a seguir sus actividades comerciales. La incursión de comercialización a través de plataformas digitales es una necesidad apremiante, ante la situación mundial, quienes no innoven e implementen estrategias de marketing digital estarán fuera de mercado. Ante lo anteriormente expuesto es que se desarrolla este trabajo de investigación, se tomaron datos del Fondo Monetario Internacional (FMI) y de la Comisión Económica para América Latina y el Caribe (CEPAL) y Organización para la Cooperación y el Desarrollo Económicos (OECD), lo cuáles fueron analizados para finalmente validar la importancia que tiene el marketing digital para las pymes en época de pandemia.

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