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Vol. 14 Núm. 14 (2020): Ecosistema de datos y la competitividad ISBN 978-607-96203-0-9

Ventaja competitiva a través de la gestión ambiental

junio 2, 2021


El objetivo de este trabajo es revisar la literatura acerca de la importancia de la gestión ambiental en la ventaja competitiva de la empresa. Las organizaciones han encontrado en el cuidado del medio ambiente como una manera de competir, mostrando a la sociedad una imagen de empresa responsable y así obtener una ventaja competitiva, este es un ejemplo claro de cómo algunas organizaciones, aprovechan un problema para transformarlo en una oportunidad. Una de las conclusiones de este trabajo es que entre las organizaciones hay una clara tendencia de llevar por mostrar a sus clientes que son responsables con el medio ambiente, de igual manera entre los consumidores existe una tendencia por preferir los productos de las empresas ambientalmente responsables.


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