Los efectos del capital intelectual y la innovación en la competitividad. Análisis de la industria restaurantera en la Zona Metropolitana De Guadalajara

José Sánchez Gutiérrez, Edgar Fabiàn García Jiménez, Adair Elizabeth Gutiérrez Govea

Resumen


La presente investigación analiza las variables relacionadas con la innovación y el capital intelectual en la industria restaurantera como factores que ayudan a desarrollar su competitividad. Para ello, se propuso un análisis cuantitativo que consistió en modelos de regresión. La información se obtuvo a partir de la realización de 250 encuestas que fueron aplicadas a administradores y propietarios de restaurantes en la zona metropolitana de Guadalajara. Para ello, se estructuro un cuestionario de 163 reactivos que contemplaban ocho variables: Capital intelectual, Competitividad, CRM, Gestión del Conocimiento, Innovación Tecnológica, Mercadotecnia, Posicionamiento Estratégico y Responsabilidad Social.

Palabras clave


Competitividad, Capital Intelectual, Innovación, Industria restaurantera

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