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Repositorio de la Red Internacional de Investigadores en Competitividad

INNOVACIÓN Y TECNOLOGÍA

Vol. 5 Núm. 1 (2011): La competitividad, elemento clave para la recuperación económica

Successful hotel website dimensions and attributes – an exploratory research in Mexico

Enviado
junio 27, 2016
Publicado
2017-03-27

Resumen

This article presents an exploratory study in which questionnaires applied to web browsers and purchasers of travel services online were used to gain insight on best practices for usability of hotel Web sites. The research reports on a study that examined 58 surveys applied to online browsers and purchasers of travel services, on their perceived importance level of specific dimensions and attributes on hotel Websites. To achieve this goal, this work builds on research by Law and Hsu, who developed a model to assess the effect of the design factors on five dimensions and 40 attributes in destination Web sites. Empirical evidence showed that, for Mexican consumers, the most important dimension in Hotel Website design is contact information.

Citas

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