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Repositorio de la Red Internacional de Investigadores en Competitividad

COMPETITIVIDAD GLOBAL

Vol. 5 Núm. 1 (2011): La competitividad, elemento clave para la recuperación económica

Cómo sustentar la ventaja competitiva en la cadena del proveedor de manufactura

Enviado
junio 23, 2016
Publicado
2017-03-27

Resumen

El propósito de este trabajo es examinar prácticas de negocios señaladas por empresarios mexicanos como prioridades estratégicas para la competitividad −conocimiento de empleados, efectividad de diseño, relación con clientes, tecnología basada en internet y ubicación de instalaciones−, para determinar su efecto en la ventaja competitiva a través de cinco niveles en la cadena del proveedor de manufactura, puesto que las operaciones de manufactura como estrategia de mercadotecnia conforman la cadena de valor, traducida comercialmente en satisfacer las necesidades señaladas por los clientes

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