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VENTAJA COMPETITIVA Y DESARROLLO ECONÓMICO

Vol. 6 Núm. 1 (2012): La arquitectura financiera en las organizaciones para la competitividad: 978-607-96203-0-1

Análisis de la Gestión ambiental e Innovación como ventajas competitivas en la cadena de valor de la agroindustria en Michoacán

Enviado
June 20, 2016
Publicado
2018-08-25

Resumen

En este artículo se analiza la importancia de la gestión ambiental y la innovación  como ventajas competitivas  en la cadena de valor de  las empresas exportadoras de aguacate ubicadas en Uruapan, Michoacán. El análisis o medición de las dimensiones mencionadas se realiza hasta los indicadores del modelo utilizado en esta investigación, ya que, al llevar la medición hasta este plano de análisis permite conocer o mostrar el origen de  las ventajas competitivas. Es decir no es suficiente ver la ventaja competitiva de manera total, es necesario conocer de donde proviene. Además se muestra la cadena de valor del sistema producto aguacate, la cual está formada por los agentes económicos, viveristas, productores, empacadores y transportistas. Así como los resultados del análisis de sus actividades al cuidado al medio ambiente y la innovación.

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