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Repositorio de la Red Internacional de Investigadores en Competitividad

INNOVACIÓN Y TECNOLOGÍA

Vol. 6 Núm. 1 (2012): La arquitectura financiera en las organizaciones para la competitividad: 978-607-96203-0-1

Modelo de satisfacción del cliente en la industria restaurantera de la Zona Metropolitana de Guadalajara

Enviado
junio 17, 2016
Publicado
2018-08-25

Resumen

La satisfacción del cliente es considerada como la medida más investigada en la comercialización (Gupta y Zeithaml, 2005). Muchos investigadores la consideran como una forma importante de medir tanto los resultados como la calidad. Incluso, se puede decir que ha tenido impacto hasta en el entorno competitivo actual, dado que sirve de base para la comparación de las diversas organizaciones (Paula, Long, R. y Weiner, 2002). En estos términos, la capacidad de satisfacer a los clientes resulta vital por una serie de razones, especialmente en la industria restaurantera.

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