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Repositorio de la Red Internacional de Investigadores en Competitividad

INNOVACIÓN Y TECNOLOGÍA

Vol. 9 Núm. 1 (2015): La competitividad frente a la incertidumbre global: 978-607-96203-4

DESEMPEÑO EMPRESARIAL: HERRAMIENTAS CLAVE PARA SU IMPLEMENTACIÓN

Enviado
abril 6, 2016
Publicado
2016-04-25

Resumen

Las organizaciones buscan enfrentar con estrategia los retos de competitividad que viven en el mundo globalizado; sin embargo la estrategia no siempre es clara y requiere decisiones sobre las prioridades en la organización. El objetivo de este estudio es explorar mediante un muestreo simple, cómo las empresas ganadoras del Premio Nuevo León a la Competitividad han logrado formular una estrategia de desempeño empresarial logrando mejorar el desempeño empresarial.

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