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Repositorio de la Red Internacional de Investigadores en Competitividad

COMPETITIVIDAD GLOBAL

Vol. 15 (2021): Reinventándose para la competitividad PostCovid19 ISBN 978-607-96203-0-10

Beyond the Covid 19: Acceleration of digital agriculture and global berries competitiveness

  • Alejandra Rosales Soto
  • Ricardo Arechavala Vargas
  • Bernardo Jaen Jimenez
Submitted
March 14, 2022
Published
2022-03-29

Abstract

La producción de berries posee una gran relevancia global en el desarrollo de la industria
agroalimentaria. Las diversas variedades de berries se utilizan para el consumo directo o como
materia prima en la industria alimentaria. La demanda de frutas en el mercado mundial ha aumentado
considerablemente, especialmente durante la crisis sanitaria mundial de Covid-19. La literatura
sugiere que la innovación agrícola a través de la agricultura digital resulta ser más urgente que nunca.
Si bien todos los sectores económicos tienen esta exigencia, la agricultura y los sistemas
agroalimentarios la necesitan más. En esta investigación se emplea un enfoque de métodos mixtos
para entender los retos que enfrenta la agroindustria y el valor agregado de la agricultura digital en la
producción de berries, que es el quinto producto agrícola en México. 

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