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Vol. 4 Núm. 1 (2010): La competitividad como factor de éxito ISBN 978-970-27-2032-4,

La influencia de la responsabilidad social empresarial en la competitividad de la Pyme de Aguascalientes

julio 8, 2016


Nuestra sociedad está cambiando la forma de hacer negocios, está modificando las reglas de competencia entre las organizaciones y está exigiendo una mayor implicación de las empresas en los aspectos éticos de los negocios. Por tal motivo, la responsabilidad social empresarial (RSE) está tomando fuerza como una estrategia de acercamiento de las empresas con la sociedad. Por lo tanto, este trabajo tiene como objetivo analizar los efectos de la RSE en el nivel de competitividad de la pequeña y mediana empresa (Pyme) de Aguascalientes.


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