Ir al menú de navegación principal Ir al contenido principal Ir al pie de página del sitio
Repositorio de la Red Internacional de Investigadores en Competitividad

RESPONSABILIDAD SOCIAL Y SUSTENTABILIDAD

Vol. 4 Núm. 1 (2010): La competitividad como factor de éxito ISBN 978-970-27-2032-4,

La influencia de la responsabilidad social empresarial en la competitividad de la Pyme de Aguascalientes

Enviado
julio 8, 2016
Publicado
2017-03-27

Resumen

Nuestra sociedad está cambiando la forma de hacer negocios, está modificando las reglas de competencia entre las organizaciones y está exigiendo una mayor implicación de las empresas en los aspectos éticos de los negocios. Por tal motivo, la responsabilidad social empresarial (RSE) está tomando fuerza como una estrategia de acercamiento de las empresas con la sociedad. Por lo tanto, este trabajo tiene como objetivo analizar los efectos de la RSE en el nivel de competitividad de la pequeña y mediana empresa (Pyme) de Aguascalientes.

Citas

  1. Aguilera, R., Rupp, D., Williams, C. and Ganapathi, J. (2007). Putting the S back to corporate social responsibility: A multilevel theory of social change organizations. Academy of Management Review, 32(3), 836-863.
  2. Alvarado, H. and Schlesinger, M. (2008). Dimensionalidad de la responsabilidad social empresarial percibida y sus efectos sobre la imagen y la reputación: una aproximación desde el modelo de Carroll. Estudios Gerenciales, 24(108), 37-59.
  3. Anderson, J. and Gerbing, D. (1988). Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin, 13, 411-423.
  4. Bagozzi, R. and Yi, Y. (1988). “On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
  5. Bentler, P.M. (2005), EQS 6 structural equations program manual, Encino, CA: Multivariate Software (www.mvsoft.com).
  6. Bigné, E., Andreu, L. and Sanchez, G, I. (2005). Investigación en marketing turístico: un análisis de las publicaciones en el período 1995-2003. XV Jornadas Hispano-Lusas de Gestión Científica, Sevilla.
  7. Bloom, P. and Gundlach, G. (2001). Handbook of marketing and society. Thousand Oaks, CA: Sage Publications.
  8. Bowen, H. (1953). Social Responsibility of the Businessman. Harper & Row, New York.
  9. Brown, T. (2006). Confirmatory Factor Analysis for Applied Research. The Guilford Press, NY.
  10. Buckley, J.P., Pass, L.C. and Prescott, K. (1988). Measures of International Competitiveness: A critical survey. Journal of Marketing Management, 4(2), 175-200.
  11. Byrne, B. (2006). Structural Equation Modeling With EQS, basic concepts, applications, and programming. 2th edition, LEA Publishers, London.
  12. Carroll, A. (1979). A three dimensional conceptual model of corporate governance. Academy of Management Review, 4(4), 497-505.
  13. Cho, Y.J., Leem, C.S. and Shin, K.T. (2008). The relationships among manufacturing innovation, competitiveness, and business performance in the manufacturing industries of Korea. International Advanced Manufacturing Technology, 38(1), 840-850.
  14. Cornelissen, J. (2008). Corporate Communications: Theory and Practice, Sage, London.
  15. Correa, J. (2007). Evolución histórica de los conceptos de responsabilidad social empresarial y balance social. Semestre Económico, 10(20), 87-102.
  16. Correa, M., Flynn, S. and Amit, A. (2004). Responsabilidad social corporativa en América Latina: una visión empresarial. Publicaciones CEPAL, visión de Desarrollo Sostenible y Asentamientos Humanos, 85, 1-79.
  17. Corsten, D. and Felde, J. (2005) Exploring the performance effects of key-supplier collaboration. International Journal of Physical Distribution & Logistics Management, 35(6), 445-461.
  18. Cramer, J., Jonker, J. and Heijden, A. (2004). Making sense of corporate social responsibility. Journal of Business Ethics, 55, 215-222.
  19. Crawford, D. and Scaletta, T. (2005). The balanced scorecard and corporate social responsibility: aligning values and profits. CMA Management, 79(6), 20-27.
  20. Elkington, J. (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business, Capstone Publishing Limited, Oxford, U.K.
  21. European Union (2001). Libro verde, promuovere un quadro europeo per la responsabilità sociale delle imprese. green paper www.europea.eu.int.
  22. Fischer, J. (2004). Social responsibility and ethics: clarifying the concepts. Journal of Business Ethics, 52(4), 391-400.
  23. Fornell, C. and Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, l(18), 39-50.
  24. Frederick, W. (1986). Toward CSR3: why ethical analysis is indispensable and unavoidable in corporate affairs. California Management Review, 28(2), 126-141.
  25. Freeman, R.E. (1984). Strategic Management: A Stakeholder Approach, Pitman, Boston.
  26. Friedman, M. (1970). The Social Responsibility of business is to increase its profits. The New York Magazine, 13(32/33), 122-126.
  27. Gugler, P. and Shi, J.Y.J. (2008). Corporate social responsibility for developing country multinational corporations: lost war in pertaining global competitiveness. Journal of Business Ethics, 87, 3-24.
  28. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1995), Multivariate Data Analysis with Readings, Prentice-Hall, New York, NY.
  29. Hatcher, L. (1994), A Step by Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling, Cary, NC, SAS Institute Inc.
  30. Hill, R., Stephens, D. and Smith, I. (2003), “Corporate social responsibility: an examination of individual firm behavior”, Business and Society Review, 108(3), 339-364.
  31. Hopkins, M. (2003), The Planetary Bargain, Corporate Social Responsibility Matters, Earthscan Publications Ltd. London.
  32. Hornsby, J. and Kuratko, D. (1994), “The ethical perceptions of small business owners: a factor analytic study”, Journal of Small Business Management, 32(4), 9-16.
  33. Isaac, C. (2003), “Sistema de gestión ambiental, como vía para aumentar la responsabilidad social y la competitividad de las organizaciones”, Industrial, 24(2), 3-8.
  34. Jenkins, H. (2004), “A critique of conventional CSR theory: an SME perspective”, Journal of General Management, 29(4), 37-57.
  35. Jones, M. (2005), “The traditional corporation, corporate social responsibility and the outsourcing debate”, The Journal of American Academy, 2, 91-97.
  36. Knox, S., Maklan, D. and French, P. (2005), “Corporate social responsibility: exploring stakeholder relationship and programme reporting across leading FTSE companies”, Journal of Business Ethics, 61(1), 7-8.
  37. Lantos, G. (2001), “The boundaries of strategic corporate social responsibility”, Journal of Consumer Marketing, 18(1), 595-632.
  38. Lockett, A., Moon, J. and Visser, W. (2007), “Corporate social responsibility in management research: focus, nature, salience and sources of influence”, Journal of Management Studies, 43(1), 115-136.
  39. Luetkenhorst, W. (2004), “Corporate social responsibility and the development agenda: the case for actively involving small and medium-sized enterprises”, Intereconomics, 39(3), 157-166.
  40. Margolis, J. and Walsh, J. (2001), People and Profits? The Search a Link between a Company’s Social and Financial Performance, Lawrence Erlbaum Associates Publishers, Upper Saddle River, NJ.
  41. McGuire, J. (1963). Business and Society, McGraw-Hill, New York, NY.
  42. McWilliams, A. (2001). Corporate social responsibility: a theory of the firm perspective. Academy of Management Review, 26(1), 117-128.
  43. Murillo, D. and Lozano, J.M. (2006), “SMEs and CSR: an approach to CSR in their own words”, Journal of Business Ethics, 67(3), 227-240.
  44. Nielsen, A.E. and Thomsen, C. (2009), “CRS communication in small and medium-sized enterprises: a study of the attitudes and beliefs of middle managers”, Corporate Communications: An International Journal, 14(2), 176-189.
  45. Nunnally, J.C. and Bernstein, I.H. (1994), Psychometric Theory, 3ª Ed. New York: McGraw-Hill.
  46. Ogrizek, M. (2002), “The effect of corporate social responsibility on the branding of financial services”, Journal of Marketing, 6(3), 215-228.
  47. Panapanaan, V., Linnanen, L., Karvonen, M. and Phan, V. (2003), “Roadmapping corporate social responsibility in finish companies”, Journal of Business Ethics, 44(2/3), 133-148.
  48. Perrini, F. and Tencati, A. (2006). Sustainability and stakeholder management: the need for new corporate performance evaluation and reporting systems. Business Strategy and the Environment, 15, 296-308.
  49. Perrini, F., Russo, A. and Tencati, A. (2006). SMEs and CSR Theory: evidence and implications from an Italian perspective. Journal of Business Ethics, 67(3), 305-316.
  50. Porro, M. (2008), “Responsabilidad social empresarial en el Perú”, Revista e–Mercatoria, 7(1), 11-20.
  51. Quinn, J. (1997). Personal ethics and business ethics: the ethical attitudes of owner/managers of small business. Journal of Business Ethics, 16(2), 119-127.
  52. Roberts, S. (2003), “Supply chain specific? Understanding the patchy success of ethical sourcing initiatives”, Journal of Business Ethics, 44(2/3), 159-170.
  53. Roche, J. (2002), “CSR and SMEs: chalk and cheese?”, Ethical Corporation, 9, 18-19.
  54. Roman, S., Hayibor, S. and Agle, B.B. (1999), “The relationship between social and financial performance”, Business & Society, 38(1), 109-125.
  55. Sarbutts, N. (2003), “Can SMEs do CRS? A practitioner’s view of the ways small and mediumsized enterprises are able to manage reputation through corporate social responsibility”, Journal of Communication Management, 7(4), 340-347.
  56. Schaeffler, K. (2006), “Pobreza y responsabilidad social del empresarial”, Futuros, 4(13), 1-12.
  57. Schaper, M. and Savery, L. (2004), “Entrepreneurship and philanthropy: the case of small Australian firms”, Journal of Development Entrepreneurship, 9(3), 239-250.
  58. Spence, L. (2007). CSR and Small Business in European Policy Context: The Five C’s of CSR and Small Business Research Agenda 2007. Business and Society Review, 112(4), 533-552.
  59. Spence, L. J. (2000). Practices, Priorities and Ethics in Small Firms, London: Institute of Business Ethics.
  60. Spence, L., Jeurissen, R. and Rutherfoord, R. (2000). Small business and the environment in the UK and the Netherlands: toward stakeholder cooperation. Business Ethics Quarterly, 10(4), 945-965.
  61. Spence, L., Schmidpeter, R. and Habisch, A. (2003). Assessing social capital: small and mediumsized enterprises in Germany and the UK. Journal of Business Ethics, 47(1), 17-29.
  62. Spence, L.J. y Rutherfoord, R. (2003). Small business and empirical perspectives in business ethics: editorial. Journal of Business Ethics, 47(1), 1-5.
  63. Sweeney, L. (2007). Corporate social responsibility in Ireland: barriers and opportunities experienced by SMEs when undertaking CSR. Corporate Governance, 7(4), 516-523.
  64. Treviño, L.K. (1986). Ethical decision making in organizations. Academy of Management Review, 11(3), 601-617.
  65. Vaaland, T.I. and Heide, M. (2007). Can the SME survive the supply chain challenges?. Supply Change Management, 12, 20-31.
  66. Vos, J. (2003). Corporate social responsibility and the identification of stakeholders. Corporate Social Responsibility and Environmental Management, 10(3), 141-152.
  67. Vyakarnam, S., Bailey, A., Myers, A. and Burnett, D. (1997). Towards an understanding of ethical behavior in small firms. Journal of Business Ethics, 16(15), 1625-1636.
  68. Williams, A. (2005). Consumer social responsibility. Consumer Policy Review, 15(2), 34-35.
  69. Williamson, D., Lynch-Wood, G. and Ramsey, J. (2006). Drivers of environmental behavior in manufacturing SMEs and the implications for CSR. Journal of Business Ethics, 67(3), 317330.
  70. Zadec, S. (2006). Corporate responsibility and competitiveness at the macro level responsible competitiveness: reshaping global markets through responsible business practices. Corporate Governance, 6(4), 334-348.

Artículos más leídos del mismo autor/a

> >>