INNOVACIÓN DE PRODUCTOS: ACERCAMIENTO AL FENÓMENO DESDE UNA PERSPECTIVA INTERNACIONAL Y DE GÉNERO

Rodrigo Alejandro Olivares Contreras, Nery Elena Rodríguez Valencia, Manuel Jesús Carrillo Toraño

Resumen


Al identificar un vacío en la investigación sobre el género de los empresarios y la selección de estrategias, en específico, la innovación de productos; se realiza un estudio internacional sobre la influencia del género y el gender gap –diferencias entre hombres y mujeres especialmente reflejadas en los logros políticos, sociales, culturales, económicos e intelectuales- y su relación con el grado de innovación en productos en empresas establecidas. Se analizan 775 empresas establecidas provenientes de 55 países. La base de datos utilizada fue la Global Entrepreneurship Monitor (GEM) en su encuesta a la población adulta (APS), el Gender Gap y el Global Competitiveness Index del Foro Económico Mundial. Mediante una regresión lineal múltiple se descubrió que las variables más influyentes son la proporción de mujeres empresarias en el país, los conocimientos y habilidades, el Gender Gap y World Competitiveness Index.


Palabras clave


Innovación, Internacional, Mujer empresaria, Género, GEM, Estrategia.

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