La innovación social: herramienta de gestión empresarial en la generación de valor compartido

Alma Delia Torres Rivera, Libia Estela Lavanderos Torres, Carolina Maruri Avidal

Resumen


Resumen


La innovación social como fuente de ventaja competitiva ha replanteado la relación de la sociedad y las empresas con base en una serie de acciones para generar un ambiente de cambio para la creación y transferencia del conocimiento como tarea esencial del desarrollo sustentable. El objetivo del estudio es identificar las características de las empresas que han impulsado el desarrollo de procesos de innovación social. Con este propósito se adopta el estudio de caso múltiple como instrumento metodológico. Las empresas adoptan un enfoque flexible, presentan un alto contenido de valor
compartido. La principal contribución de este documento radica en el hecho de que, a partir de un estudio de prácticas empresariales, se describe la forma en que dos empresas mexicanas construyen soluciones a problemas sociales a través de una estructura organizativa centrada en la comunidad.


Palabras clave


Innovación social; gestión empresarial; valor compartido; comunidad

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Referencias


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