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Repositorio de la Red Internacional de Investigadores en Competitividad

Estrategias financieras, emprendimiento, cadena de suministro y era digital

Vol. 17 (2023): Resiliencia, valor de la innovación y sostenibilidad como ejes para la competitividad ISBN 978-607-96203-0-12

Medición del nivel de instrumentación de emprendedurismo digital de los proyectos emprendedores en universidades

Submitted
February 8, 2024
Published
2024-02-29

Abstract

El emprendedurismo digital, es la utilización de tecnología digital en los proyectos emprendedores. Objetivo: Probar un modelo estructural de investigación para medir el nivel de instrumentación de emprendedurismo digital en las Universidades, Metodología se desarrolla un cuestionario para aplicarlo a 350 emprendedores, en la muestra emprendedora de la Universidad Autónoma de Aguascalientes, el modelo incluye seis variables Mercadotecnia, Ventas, Producto, Distribución, Instituciones relacionadas con la empresa y operaciones y tres niveles de instrumentación de la digitalización, bajo, medio y alto. La metodología es cuantitativa, Se aplica análisis multivariante para verificar el modelo resultando que es consistente, pero debe robustecerse para incrementar su confiabilidad, el nivel emprendedurismo digital en general es medio. Se concluye que es necesario fortalecer las áreas de operaciones y producto ya que su nivel de digitalización es bajo. Es necesario realizar investigaciones en otras instituciones del ecosistema emprendedor.

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