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Repositorio de la Red Internacional de Investigadores en Competitividad

Innovación tecnológica y datos

Vol. 16 (2022): Transformación digital como propuesta de valor para la competitividad ISBN 978-607-96203-0-11

La era del metaverso para la transformación digital de los negocios

Submitted
December 2, 2022
Published
2023-01-23

Abstract

La aceleración del ritmo de la transformación digital de los negocios como efecto de la nueva normalidad, está presente en todos los sectores económicos, por lo que los responsables de la innovación tecnológica deben identificar y evaluar las tecnologías emergentes que permitan mantener la competitividad de la empresa y ayuden a sus directivos a desarrollar nuevos productos y servicios, transformar el negocio o reducir los riesgos. Una de estas tecnologías es la web 3.0 y el metaverso. La presente investigación se enmarca en una investigación documental descriptiva, a través del análisis documental y el uso de bases de datos abiertos expuestos por Statista y Sortlist con relación a la tecnología emergente metaverso. Los principales hallazgos de la investigación fueron los nuevos modelos de negocios derivados de estas tecnologías emergentes.

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