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Repositorio de la Red Internacional de Investigadores en Competitividad

COMPETITIVIDAD GLOBAL

Vol. 8 No. 1 (2014): Innovación y competitividad. Impulsores del desarrollo. ISBN: 978-607-96203-0-3

The Future of Marketing: Staying competitive in a competitive world

Submitted
November 25, 2016
Published
2018-01-05

Abstract

Marketing is most definitely not a static discipline nor is it a slowly changing field.  Rather, the wide-ranging field of marketing is dynamic and rapidly changing.  In fact, some publishers of marketing texts have focused on publishing e-textbooks because the hard copy versions of their textbooks were obsolete as soon as they were published.  Given the quick rate of change in marketing, marketing professionals must constantly be learning new skills and practices, as well as staying abreast of a changing marketplace and changing consumer needs and trends.

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