The aim of this research is to determine whether the sources of risk management in project´s innovation can be managed better. The diversity of theories over the nature of risk is a major problem to proactively manage „risk‟ in the process of innovation, from conceptualization to commercialization. Several approaches to risk management have been proposed, although the relevance for innovation management is uncertain. This paper focuses the formation and management of uncertainties in a context and the deployment of risk management´s techniques. The process of risk management is applied in a specific case using a general model of innovation to manage the parameters of risk creation.
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