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Innovación tecnológica y datos

Vol. 14 Núm. 14 (2020): Ecosistema de datos y la competitividad ISBN 978-607-96203-0-9

Use of mobile applications in individual public transportation in Mexico

junio 16, 2021


Objetivo: El presente trabajo de investigación tuvo como principal objetivo analizar los factores que influyen en la satisfacción y la intención de continuar con el uso de aplicaciones móviles para las empresas en red de transporte particular entre los jóvenes universitarios de Guadalajara, Jalisco.
Diseño / Metodología / Enfoque: El enfoque fue cuantitativo. Se utilizaron 144 respuestas válidas y el análisis de los datos se realize mediante regresión múltiple.
Resultados: Los resultados indican que la calidad de la información, calidad del sistema y riesgo percibido son predictores influyentes en la satisfacción. Mientras que la satisfacción y la calidad del diseño fueron predictores para la continuidad del uso de la app.
Originalidad / Valor: Las empresas que ofrecen transporte individual de pasajeros mediante una app móvil han aumentado en los últimos años generando una fuerte competencia tanto entre las marcas existentes como con los taxis tradicionales establecidos. 


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